Case study · Vanos AI
Vanos AI — landing page that engineers actually read
Vanos AI builds autonomous orchestration tooling for AI engineers. The old site read like a marketing brochure; we rebuilt it for the engineer who already knows the space.
2x
weekly active developers
-40%
/pricing bounce rate
+5
inbound demo reqs / wk
The brief
Vanos AI's buyer is a senior AI engineer or eng leader. They scan, they don't read. They need to know in 15 seconds what the product does, how it differs from LangChain / DSPy / CrewAI, and where the docs are.
What changed
- Hero became a one-line technical claim plus a code snippet. The first paragraph names the abstraction (autonomous orchestration), and the snippet shows the actual API surface.
- Comparison block above the fold. A simple three-column grid contrasting Vanos with the two most-asked-about alternatives.
- Eval results visualization. A live chart showing pass rates on a public benchmark, refreshed weekly.
- Docs CTA equal weight to "Book demo." Engineers don't book demos cold — they read docs first.
Outcome
- 2× weekly active developers in the docs in 30 days
- Inbound from YC / a16z portfolio companies started landing within a week of launch
- Bounce rate from /pricing dropped 40% after we replaced the contact-sales gate with self-serve tiers
AIDeveloper toolsLanding pagePositioning
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