SpaceDome — turning a category-creating product into clear copy

The brief

SpaceDome's tech is novel, which means SEO via category terms doesn't work — there's no demand for "spatial workspace" yet. The site needed to do all the heavy lifting itself: name the problem, name the alternative the buyer is using today, and show the moment SpaceDome wins.

What changed

1. Replaced the category-creator headline. "The spatial workspace for hybrid teams" became "Your team's standup feels broken on Zoom. Try the room they actually walk into."
2. Built a side-by-side video. Left: a Zoom grid with three muted faces. Right: the same team in SpaceDome, gesturing at a shared whiteboard. No narration. The contrast carries the pitch.
3. Added a "Who this is for" filter. Three buttons (engineering team, design team, founding team) reveal three different demo flows tuned to that buyer's daily standup.

Outcome

• Sign-ups from the homepage 3× in 6 weeks
• "Who this is for" interaction rate 41% — well above the 12-15% benchmark for similar interactive blocks (NN/g)
• Average watch time on the side-by-side video: 38 seconds (industry hero-video median is 11 seconds)

"Rashid, Ans and Mehdi are very hardworking and creative group of people, will keep working with them!" — Yazrael Javaid