Case study · Hevn
Hevn — fintech homepage where bounce rate dropped 34%
Cross-border banking is a trust game before it is a product game. We restructured the homepage to lead with regulation, jurisdictions, and audit posture — not features.
-34%
bounce rate
0.5x
time-to-form
~0
sales escalations
The brief
Hevn handles cross-border payments for non-US founders. The buyer (founder, CFO, ops lead) needs to feel safe before they read a single feature. The old site led with feature bullets; the new site needed to lead with proof of trust.
What changed
- First viewport became a regulator-and-jurisdiction map. A simple map graphic showing the licensing footprint, with the audit firm named directly underneath.
- Counterparty list moved above the fold. Hevn settles through specific named banks; we surfaced them in a row of logos right under the hero.
- Compliance language separated from marketing copy. Multi-jurisdiction footer disclaimers via Framer's CMS so each region's footer is correct.
Outcome
- Bounce rate -34%
- Time-to-first-form-submit (account application) cut in half
- Sales-team escalations about "is this legit?" dropped to ~zero (used to be ~2/wk)
FintechTrustComplianceMulti-jurisdiction
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