ATQLeads — outbound agency site that closed warm leads in week 1

The brief

Outbound-as-a-service is a crowded category. ATQLeads had real results (named clients, $ in pipeline) but a generic site that buried them. The brief was to surface the proof so the buyer (Head of Growth or VP Sales at a $5–50M SaaS) could qualify ATQLeads in 30 seconds.

What changed

1. Hero is a pipeline screenshot, not a tagline. The first thing the visitor sees is a real anonymized pipeline view: 47 booked meetings, 12 SQLs, 3 closed-won, with the source tagged "ATQLeads outbound — Q1."
2. Case studies above the fold. Three cards, each with a named client logo, the industry, the number of booked meetings, and the time-to-first-meeting.
3. The "How it works" was deleted. Buyers don't care about process; they care about output. We replaced it with "Last 90 days: meetings booked by industry."
4. Pricing is a single page-rate, not a custom quote. Removed the "Get a custom quote" CTA. The new page reads: "$X/mo for 25 booked meetings. Refunded if we miss."

Outcome

• 2 closed-won customers from the homepage in week 1 of launch
• Time-to-first-reply on outbound enquiries dropped from 4.5 days to same-day
• Bounce rate -52% (from 71% to 34%)