What gets attention on a webpage — Microsoft Clarity, 100M sessions analysed

Source

Microsoft Clarity — Microsoft's free behavioural-analytics tool. Their public research aggregates anonymised session-replay and heatmap data across millions of sites.

Original research: Microsoft Clarity Insights

Key findings

1. The hero is responsible for 40–60% of total attention on a typical marketing page. No other section comes close.
2. Average page scroll depth on SaaS marketing pages is 47%. More than half the users never see the bottom half of the page.
3. CTAs above the fold get 7–10× more clicks than CTAs in the same page below the fold — even when the below-fold CTA is identical and obviously visible if you scroll.
4. Rage clicks (rapid repeated clicks on a non-clickable element) cluster around three things: product demo videos that don't autoplay, hero illustrations that look interactive but aren't, and pricing tier headers that look like buttons but aren't.
5. Dead clicks on a CTA-styled element (a div that looks like a button) are the single most common conversion-killing UX pattern in SaaS.

How this changes landing pages in 2026

• Treat the hero like a billboard. Half your messaging effort lives in the first 800px.
• Repeat the primary CTA at least once per viewport.
• Anything that looks clickable must be clickable.
• If the hero illustration is decorative, don't hover-animate it — that signals interactivity.

Practical impact

A hero rewrite paired with a sticky primary CTA tends to lift the conversion rate of an entire SaaS marketing site 20–35%, even when nothing else on the page changes.